For the last 15 years marketers have lived like kings online. They built ornate palaces in homage to themselves in the form of web sites and micro sites. Consumers flocked to their sites, reveled in all they had to say, and were motivated enough as a result to buy their stuff. But as Steve Rubel points out, that Destination Web Era is coming to an end. Read more to find out why…

Everyone from big multinational corporations to media players to small companies, are trying to figure out what to do with Twitter, Facebook, LinkedIn, YouTube, Flickr and anything else that a fruity cocktail will soon be named after. Read more…

In the 2nd part of Lee Odden’s series on SEO for PR, Lee introduces the type of PR content that can be optimized for search engines and what initial steps need to be taken to start SEO. Read more…

In the 1st part of Lee Odden’s series on SEO for PR content, Lee points out that there is no “one thing” that can be done to improve search engine visibility for all websites. However, if he HAD to recommend one thing to improve search engine visibility he describes it in this following article. Read more…

In this article Lee Odden introduces his 10 part series on how to optimise PR content to get wider exposure on the internet; for journalists and customers to find your content more easily. Read more…

Starbucks is putting up new advertising posters in six major cities. To further spread its message, it is trying to harness the power of online social networking sites by challenging people to hunt for the posters on Tuesday and be the first to post a photo of one using Twitter. Read more…

Two-thirds of marketing experts have admitted that they don’t understand social media sites such as Twitter and Facebook despite agreeing that it is here to stay. Read more…

The CIPR has launched an online resource centre aimed at helping members to cope with the recession.

case studies that show how PR contributes to organisational success, and skills guides and top tips on critical issues such as crisis management and how to measure digital PR. read more…

There are several tools out there that can help analyze Twitter data, understand user behavior, and graph it for analysis and presenting to others. read more…

I wanted to capture and convey the many uses for social media for both businesses and personal growth. Thus, the presentation, “7 Ways to Use Social Media to Build Stunning Business & Personal Brands.” read more…