Steve Rubel: The End of the Destination Web Era

Posted by Steve Rubel on May 3rd, 2009 – www.micropersuasion.com

For the last 15 years marketers have lived like kings online. They built ornate palaces in homage to themselves in the form of web sites and micro sites. Consumers flocked to their sites, reveled in all they had to say, and were motivated enough as a result to buy their stuff. But as Steve Rubel points out, that Destination Web Era is coming to an end. Read more to find out why…

BusinessWeek: Social Networking 101 For Businesses

Posted by Colleen DeBaise on May 1st, 2009 – www.businessweek.com

Everyone from big multinational corporations to media players to small companies, are trying to figure out what to do with Twitter, Facebook, LinkedIn, YouTube, Flickr and anything else that a fruity cocktail will soon be named after. Read more…

Lee Odden: Public Relations Activities That Affect SEO

Posted by Lee Odden on May 1st, 2009 – www.toprankblog.com

In the 2nd part of Lee Odden’s series on SEO for PR, Lee introduces the type of PR content that can be optimized for search engines and what initial steps need to be taken to start SEO. Read more…

Lee Odden: SEO Tactics For PR: If I Could Only Do One Thing…

Posted by Lee Odden on April 30th, 2009 – www.toprankblog.com

In the 1st part of Lee Odden’s series on SEO for PR content, Lee points out that there is no “one thing” that can be done to improve search engine visibility for all websites. However, if he HAD to recommend one thing to improve search engine visibility he describes it in this following article. Read more…

Lee Odden: Top Ten SEO Tips for PR Professionals

Posted by Lee Odden on April 29th, 2009 – www.toprankblog.com

In this article Lee Odden introduces his 10 part series on how to optimise PR content to get wider exposure on the internet; for journalists and customers to find your content more easily. Read more…

Mashable: Starbucks Takes its Social Media Marketing Offline

Posted by Adam Ostrow on May 19, 2009 – www.mashable.com

Starbucks is putting up new advertising posters in six major cities. To further spread its message, it is trying to harness the power of online social networking sites by challenging people to hunt for the posters on Tuesday and be the first to post a photo of one using Twitter. Read more…

ComputerWorld: Marketing experts don’t ‘get’ Twitter, Facebook, etc

Posted by Lexton Snol on May 15, 2009 – www.idg.no/computerworld/

Two-thirds of marketing experts have admitted that they don’t understand social media sites such as Twitter and Facebook despite agreeing that it is here to stay. Read more…