OTR Podcast: Duncan Wardle of Disney, impact of social media on marketing

Posted by Eric Schwartzman on February 17st, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Duncan Wardle of Disney discusses the impact social media has had on marketing Disneyland Resorts in the digital era.

Listen to the podcast here…

Highlights of this podcast:
  • the promotional benefits of podcasting
  • appealing to younger generations impervious to traditional media
  • advice for PR professionals moving into the digital era

 

Advertisements

2 Responses to “OTR Podcast: Duncan Wardle of Disney, impact of social media on marketing”

  1. Topics about Los-angeles » Blog Archive » OTR Podcast: Duncan Wardle of Disney, impact of social media on… Says:

    […] Get the mix on the Clayson six added an interesting post today on OTR Podcast: Duncan Wardle of Disney, impact of social media on…Here’s a small readingDuncan Wardle of Disney discusses the impact social media has had on marketing Disneyland Resorts in the digital era. […]

  2. Topics about Anaheim » Archive » OTR Podcast: Duncan Wardle of Disney, impact of social media on… Says:

    […] Gourmet foodall put an intriguing blog post on OTR Podcast: Duncan Wardle of Disney, impact of social media on…Here’s a quick excerptDuncan Wardle of Disney discusses the impact social media has had on marketing Disneyland Resorts in the digital era. […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: