OTR Podcast: Josh Bernoff of Forrester Research discusses his book on social media

Posted by Eric Schwartzman on May 7th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Forrester Research VP & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff discusses his book.

Listen to the podcast here…

Highlights of this podcast:

  • how social technologies challenge institutional power
  • categories of social media participants
  • Bernoff’s biggest surprise from evaluating social media research data
  • how corporate culture affects a company’s adoption of social media
  • achieving social media objectives and effectively measuring awareness and ROI



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