Forrester Research VP & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff discusses his book.
Listen to the podcast here…
Highlights of this podcast:
- how social technologies challenge institutional power
- categories of social media participants
- Bernoff’s biggest surprise from evaluating social media research data
- how corporate culture affects a company’s adoption of social media
- achieving social media objectives and effectively measuring awareness and ROI