OTR Podcast: Maureen Kasper, Cisco Systems, on social media trends & collapsing walls between internal/external communications

Posted by Eric Schwartzman on April 11th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Cisco Systems Senior Director of Corporate Communications Maureen Kasper discusses social media trends on the way organizations communicate and how the walls between internal and external communications are collapsing.

Listen to the podcast here…

Highlights of this podcast:

  • challenges to getting Cisco to adopt new media and social media tools
  • two big opportunities social media gives internal communicators
  • Cisco’s objectives when using social media
  • Cisco helping its employees blog responsibly

 

 

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