VP of corporate comms & public affairs at Bausch & Lomb, Michael McDougall on the fall of the house of Kodak, the online video explosion and the accessibility of social media channels for b2b and niche communicators.
Listen to the podcast here…
Highlights of this podcast:
- how to make sure web videos will play to worldwide viewers without frustration of buffering
- NBC’s inability to provide easily downloadable video content to worldwide viewers online
- today’s frenzy over social media like Facebook, YouTube, Bebo and Twitter
- how McDougall uses social media for niche online opportunities