OTR Podcast: SEO Guru Lee Odden discusses value of search engine optimization marketing

Posted by Eric Schwartzman on February 1st, 2008 – www.ontherecordpodcast.com    & www.spinfluencer.blogspot.com

CEO of TopRank Online Marketing Lee Odden discusses value of search engine optimization marketing.

Listen to the podcast here…

Highlights of this podcast:

  • the benefits of SEO
  • the role of SEO in a media relations
  • keyword placement in press releases
  • developing separate press releases SEO and media relations
  • recommending SEO to clients more interested in traditional PR
  • developing an SEO marketing strategy to increase client visibility
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