Mashable: Starbucks Takes its Social Media Marketing Offline

Posted by Adam Ostrow on May 19, 2009 – www.mashable.com

Starbucks is putting up new advertising posters in six major cities. To further spread its message, it is trying to harness the power of online social networking sites by challenging people to hunt for the posters on Tuesday and be the first to post a photo of one using Twitter. Read more…

Mashable: 5 Terrific Twitter Research Tools

Posted by Ben Parr on May 3rd, 2009 – www.mashable.com

There are several tools out there that can help analyze Twitter data, understand user behavior, and graph it for analysis and presenting to others. read more…

Mashable: HOW TO – Track Social Media Analytics

Posted by Ben Parr on April 19th, 2009 – www.mashable.com

Social media analytics is young, and not many people know where to start. This guide is designed for that purpose: to help you get started with some of the best tools and habits so that you can effectively gather and analyze social media analytics. read more…

Mashable: Can Social Media Make Us Buy More Cars?

Posted by Pete Cashmore on April 19th, 2009 – www.mashable.com

Social media can do some extraordinary things, from distributing messages from Mars to raising hundreds of thousands of dollars for charity. But could social media campaigns also encourage us to buy more cars? read more…

It’s Time To Start Thinking Of Twitter As A Search Engine

Posted by  Michael Arrington on March 5th, 2009 – www.techcrunch.com

www.twitter.com

More and more people are starting to use Twitter to talk about brands in real time as they interact with them. And those brands want to know all about it, read more…