OTR Podcast: Russell Wright on the future of SEO services

Posted by Eric Schwartzman on September 5th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Russell Wright co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimizing online content talks about the future of SEO services.

Wright is better known as “the keyword guy,”

Listen to the podcast here…

Some highlights of this podcast:

  • how to conduct SEO services with little to no budget
  • free tools to monitor web traffic for beginners
  • the most valuable information Google Analytics provides
  • possible vulnerabilities of Google and the engine Cuil
  • the social keywords versus business keywords
  • using keywords in URLs versus using Tinyurls
  • the profitability of online content



OTR Podcast: Maureen Kasper, Cisco Systems, on social media trends & collapsing walls between internal/external communications

Posted by Eric Schwartzman on April 11th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Cisco Systems Senior Director of Corporate Communications Maureen Kasper discusses social media trends on the way organizations communicate and how the walls between internal and external communications are collapsing.

Listen to the podcast here…

Highlights of this podcast:

  • challenges to getting Cisco to adopt new media and social media tools
  • two big opportunities social media gives internal communicators
  • Cisco’s objectives when using social media
  • Cisco helping its employees blog responsibly



OTR Podcast: Michael McDougall on the online video explosion and the accessibility of social media for b2b and niche communicators

Posted by Eric Schwartzman on January 2nd, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

VP of corporate comms & public affairs at Bausch & Lomb, Michael McDougall on the fall of the house of Kodak, the online video explosion and the accessibility of social media channels for b2b and niche communicators.

Listen to the podcast here…

Highlights of this podcast:

  • how to make sure web videos will play to worldwide viewers without frustration of buffering
  • NBC’s inability to provide easily downloadable video content to worldwide viewers online
  • today’s frenzy over social media like Facebook, YouTube, Bebo and Twitter
  • how McDougall uses social media for niche online opportunities