OTR Podcast: Jason Falls on social media as the proverbial virtual water cooler

Posted by Eric Schwartzman on December 12th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Social media explorer blogger Jason Falls on social media as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign.

Listen to the podcast here…

Highlights of this podcast:

  • Falls on how he uses social media for his client Maker’s Mark
  • the biggest mistakes organizations make when launching social media initiatives
  • the key elements of a successful blog
  • where to blog
  • how social media is changing public relations
  • why PR should embrace social media
  • the impact of a slow economy on social media adoption



OTR Podcast: Jon Healey on how opinion journalism is adapting to the age of the blogosphere

Posted by Eric Schwartzman on November 28th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Los Angeles Times editorial reporter Jon Healey discusses how opinion journalism is adapting to the age of the blogosphere.

Listen to the podcast here…

Highlights of this podcast:

  • purpose and outcome of the Wikitorial experiment
  • the Los Angeles Times’ social media policy or lack there of
  • the blogosphere’s level of influence on the Los Angeles Times


PRWeek UK: Podcast – The Web and the US elections

Posted on October 10th, 2008 – www.prweek.com

MD of Diffusion PR Daljit Bhurji discusses the role the web is playing in US elections. watch here…

OTR Podcast: Russell Wright on the future of SEO services

Posted by Eric Schwartzman on September 5th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Russell Wright co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimizing online content talks about the future of SEO services.

Wright is better known as “the keyword guy,”

Listen to the podcast here…

Some highlights of this podcast:

  • how to conduct SEO services with little to no budget
  • free tools to monitor web traffic for beginners
  • the most valuable information Google Analytics provides
  • possible vulnerabilities of Google and the engine Cuil
  • the social keywords versus business keywords
  • using keywords in URLs versus using Tinyurls
  • the profitability of online content


PRWeek UK: Podcast – Blog monitoring

Posted on August 22nd, 2008 – www.prweek.com

Fishburn Hedges’ Alex Pearmain discusses blog monitoring. watch here…

PRWeek UK: Podcast – US elections

Posted on July 7th, 2008 – www.prweek.com

Insight Public Affairs’ Olly Kendall and Simon Hill discuss the US election. watch here…

PRWeek UK: Podcast – Digital Influence Index, analysis of consumer online behaviour and their impact on the PR industry.

Posted on June 13th, 2008 – www.prweek.com

 Paul Borge Account Director at F-H Digital talks about the Digital Influence Index, which analyses consumer online behaviour and how such behaviour impacts the PR industry. watch here…