Posted on August 22nd, 2008 – www.prweek.com
Fishburn Hedges’ Alex Pearmain discusses blog monitoring. watch here…
PRWeek UK: Podcast – US elections
April 22, 2009 — amanjsyPosted on July 7th, 2008 – www.prweek.com
Insight Public Affairs’ Olly Kendall and Simon Hill discuss the US election. watch here…
PRWeek UK: Podcast – Digital Influence Index, analysis of consumer online behaviour and their impact on the PR industry.
April 22, 2009 — amanjsyPosted on June 13th, 2008 – www.prweek.com
Paul Borge Account Director at F-H Digital talks about the Digital Influence Index, which analyses consumer online behaviour and how such behaviour impacts the PR industry. watch here…
OTR Podcast: Josh Bernoff of Forrester Research discusses his book on social media
April 22, 2009 — amanjsyPosted by Eric Schwartzman on May 7th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com
Forrester Research VP & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff discusses his book.
Listen to the podcast here…
Highlights of this podcast:
- how social technologies challenge institutional power
- categories of social media participants
- Bernoff’s biggest surprise from evaluating social media research data
- how corporate culture affects a company’s adoption of social media
- achieving social media objectives and effectively measuring awareness and ROI
OTR Podcast: Maureen Kasper, Cisco Systems, on social media trends & collapsing walls between internal/external communications
April 22, 2009 — amanjsyPosted by Eric Schwartzman on April 11th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com
Cisco Systems Senior Director of Corporate Communications Maureen Kasper discusses social media trends on the way organizations communicate and how the walls between internal and external communications are collapsing.
Listen to the podcast here…
Highlights of this podcast:
- challenges to getting Cisco to adopt new media and social media tools
- two big opportunities social media gives internal communicators
- Cisco’s objectives when using social media
- Cisco helping its employees blog responsibly
OTR Podcast: Jon Fine – future of news gathering business, social media and productive relationships with PR reps
April 22, 2009 — amanjsyPosted by Eric Schwartzman on March 20th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com
BusinessWeek media business columnist and contrarian Jon Fine on the state and future of the news gathering business, social media and productive relationships with public relations representatives.
Listen to the podcast here…
Highlights of this podcast:
- digital distribution of the news
- will newspapers survive?
- does video on demand pose a challenge to cable and broadcasting?
- corporate adoption of new media
- the appeal of social networks
- credibility of mainstream media blogs
OTR Podcast: Chris Wilson on dirty little secret of social news sites
April 22, 2009 — amanjsyPosted by Eric Schwartzman on March 7th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com
Slate.com reporter Chris Wilson reveals the dirty little secret about the mythical wisdom of the crowd behind these social news sites.
Listen to the podcast here…
Highlights of this podcast:
- secret about user-generated content websites
- pros and cons of social media websites
- the public’s perception of Wikipedia and Digg
- social news editing models Wilson thinks work best
- the fate of print news publishing
PRWeek UK: Podcast – Mark Hanson’s top pick of political bloggers
April 22, 2009 — amanjsyPosted on February 21st, 2008 – www.prweek.com
Staniforth PR partner Mark Hanson nominates his pick of the blogging politicians. watch here…
OTR Podcast: Duncan Wardle of Disney, impact of social media on marketing
April 22, 2009 — amanjsyPosted by Eric Schwartzman on February 17st, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com
Duncan Wardle of Disney discusses the impact social media has had on marketing Disneyland Resorts in the digital era.
Listen to the podcast here…
Highlights of this podcast:
- the promotional benefits of podcasting
- appealing to younger generations impervious to traditional media
- advice for PR professionals moving into the digital era
PRWeek UK: Podcast – Evaluating digital PR campaigns
April 22, 2009 — amanjsyPosted on February 14th, 2008 – www.prweek.com
Lexus PR’s digital director Ritch Sibthorpe offers advice on evaluating digital PR campaigns. watch here…
CommsGator 