OTR Podcast: Russell Wright on the future of SEO services

Posted by Eric Schwartzman on September 5th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Russell Wright co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimizing online content talks about the future of SEO services.

Wright is better known as “the keyword guy,”

Listen to the podcast here…

Some highlights of this podcast:

  • how to conduct SEO services with little to no budget
  • free tools to monitor web traffic for beginners
  • the most valuable information Google Analytics provides
  • possible vulnerabilities of Google and the engine Cuil
  • the social keywords versus business keywords
  • using keywords in URLs versus using Tinyurls
  • the profitability of online content

 

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OTR Podcast: Josh Bernoff of Forrester Research discusses his book on social media

Posted by Eric Schwartzman on May 7th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Forrester Research VP & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff discusses his book.

Listen to the podcast here…

Highlights of this podcast:

  • how social technologies challenge institutional power
  • categories of social media participants
  • Bernoff’s biggest surprise from evaluating social media research data
  • how corporate culture affects a company’s adoption of social media
  • achieving social media objectives and effectively measuring awareness and ROI

 

OTR Podcast: Maureen Kasper, Cisco Systems, on social media trends & collapsing walls between internal/external communications

Posted by Eric Schwartzman on April 11th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Cisco Systems Senior Director of Corporate Communications Maureen Kasper discusses social media trends on the way organizations communicate and how the walls between internal and external communications are collapsing.

Listen to the podcast here…

Highlights of this podcast:

  • challenges to getting Cisco to adopt new media and social media tools
  • two big opportunities social media gives internal communicators
  • Cisco’s objectives when using social media
  • Cisco helping its employees blog responsibly