BusinessWeek: Social Networking 101 For Businesses

Posted by Colleen DeBaise on May 1st, 2009 – www.businessweek.com

Everyone from big multinational corporations to media players to small companies, are trying to figure out what to do with Twitter, Facebook, LinkedIn, YouTube, Flickr and anything else that a fruity cocktail will soon be named after. Read more…

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Mashable: Starbucks Takes its Social Media Marketing Offline

Posted by Adam Ostrow on May 19, 2009 – www.mashable.com

Starbucks is putting up new advertising posters in six major cities. To further spread its message, it is trying to harness the power of online social networking sites by challenging people to hunt for the posters on Tuesday and be the first to post a photo of one using Twitter. Read more…

ComputerWorld: Marketing experts don’t ‘get’ Twitter, Facebook, etc

Posted by Lexton Snol on May 15, 2009 – www.idg.no/computerworld/

Two-thirds of marketing experts have admitted that they don’t understand social media sites such as Twitter and Facebook despite agreeing that it is here to stay. Read more…

PRWeek UK: Podcast on the use of Twitter in PR

Posted on March 2nd, 2009 – www.prweek.com

A discussion about the impact of Twitter on public relations, with Edelman’s Marshall Manson, Shiny Red’s Helen Nowicka and Weber Shandwick’s Simon Collister. watch here…. (wmv)

PRWeek UK: Podcast – Effects of Digital magazines on PR

Posted on February 20th, 2009 – www.prweek.com

Hotwire’s Drew Benvie on how digital magazines will affect PR. watch here…

PRWeek UK: Podcast – The Web and the US elections

Posted on October 10th, 2008 – www.prweek.com

MD of Diffusion PR Daljit Bhurji discusses the role the web is playing in US elections. watch here…

OTR Podcast: Russell Wright on the future of SEO services

Posted by Eric Schwartzman on September 5th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Russell Wright co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimizing online content talks about the future of SEO services.

Wright is better known as “the keyword guy,”

Listen to the podcast here…

Some highlights of this podcast:

  • how to conduct SEO services with little to no budget
  • free tools to monitor web traffic for beginners
  • the most valuable information Google Analytics provides
  • possible vulnerabilities of Google and the engine Cuil
  • the social keywords versus business keywords
  • using keywords in URLs versus using Tinyurls
  • the profitability of online content