OTR Podcast: Jeffrey Graham on rumor control, the wisdom of the crowd and fighting to keep the New York Times profitable

Posted by Eric Schwartzman on December 5th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Jeffrey Graham leads the corporate research team at The New York Times, which includes advertising, online marketing, strategic research, web analytics, and database marketing.

Listen to the podcast here…

Highlights of this podcast:

  • the influence that word of mouth has on internet marketing and online advertising
  • the social media at The New York Times
  • the digital strategy of The New York Times under Arthur Sulzberger
  • advice to the public relations agencies moving forward




OTR Podcast: Russell Wright on the future of SEO services

Posted by Eric Schwartzman on September 5th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Russell Wright co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimizing online content talks about the future of SEO services.

Wright is better known as “the keyword guy,”

Listen to the podcast here…

Some highlights of this podcast:

  • how to conduct SEO services with little to no budget
  • free tools to monitor web traffic for beginners
  • the most valuable information Google Analytics provides
  • possible vulnerabilities of Google and the engine Cuil
  • the social keywords versus business keywords
  • using keywords in URLs versus using Tinyurls
  • the profitability of online content


OTR Podcast: Josh Bernoff of Forrester Research discusses his book on social media

Posted by Eric Schwartzman on May 7th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Forrester Research VP & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff discusses his book.

Listen to the podcast here…

Highlights of this podcast:

  • how social technologies challenge institutional power
  • categories of social media participants
  • Bernoff’s biggest surprise from evaluating social media research data
  • how corporate culture affects a company’s adoption of social media
  • achieving social media objectives and effectively measuring awareness and ROI


OTR Podcast: Maureen Kasper, Cisco Systems, on social media trends & collapsing walls between internal/external communications

Posted by Eric Schwartzman on April 11th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Cisco Systems Senior Director of Corporate Communications Maureen Kasper discusses social media trends on the way organizations communicate and how the walls between internal and external communications are collapsing.

Listen to the podcast here…

Highlights of this podcast:

  • challenges to getting Cisco to adopt new media and social media tools
  • two big opportunities social media gives internal communicators
  • Cisco’s objectives when using social media
  • Cisco helping its employees blog responsibly



OTR Podcast: Jon Fine – future of news gathering business, social media and productive relationships with PR reps

Posted by Eric Schwartzman on March 20th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

BusinessWeek media business columnist and contrarian Jon Fine on the state and future of the news gathering business, social media and productive relationships with public relations representatives.

Listen to the podcast here…

Highlights of this podcast:

  • digital distribution of the news
  • will newspapers survive?
  • does video on demand pose a challenge to cable and broadcasting?
  • corporate adoption of new media
  • the appeal of social networks
  • credibility of mainstream media blogs


OTR Podcast: Chris Wilson on dirty little secret of social news sites

Posted by Eric Schwartzman on March 7th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Slate.com reporter Chris Wilson reveals the dirty little secret about the mythical wisdom of the crowd behind these social news sites.

Listen to the podcast here…

Highlights of this podcast:

  • secret about user-generated content websites
  • pros and cons of social media websites
  • the public’s perception of Wikipedia and Digg
  • social news editing models Wilson thinks work best
  • the fate of print news publishing

OTR Podcast: Duncan Wardle of Disney, impact of social media on marketing

Posted by Eric Schwartzman on February 17st, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Duncan Wardle of Disney discusses the impact social media has had on marketing Disneyland Resorts in the digital era.

Listen to the podcast here…

Highlights of this podcast:
  • the promotional benefits of podcasting
  • appealing to younger generations impervious to traditional media
  • advice for PR professionals moving into the digital era