Steve Rubel: The End of the Destination Web Era

Posted by Steve Rubel on May 3rd, 2009 –

For the last 15 years marketers have lived like kings online. They built ornate palaces in homage to themselves in the form of web sites and micro sites. Consumers flocked to their sites, reveled in all they had to say, and were motivated enough as a result to buy their stuff. But as Steve Rubel points out, that Destination Web Era is coming to an end. Read more to find out why…


Mashable: Starbucks Takes its Social Media Marketing Offline

Posted by Adam Ostrow on May 19, 2009 –

Starbucks is putting up new advertising posters in six major cities. To further spread its message, it is trying to harness the power of online social networking sites by challenging people to hunt for the posters on Tuesday and be the first to post a photo of one using Twitter. Read more…

ComputerWorld: Marketing experts don’t ‘get’ Twitter, Facebook, etc

Posted by Lexton Snol on May 15, 2009 –

Two-thirds of marketing experts have admitted that they don’t understand social media sites such as Twitter and Facebook despite agreeing that it is here to stay. Read more…

Convince and Convert: 7 Ways to Use Social Media to Build Stunning Brands

    I wanted to capture and convey the many uses for social media for both businesses and personal growth. Thus, the presentation, “7 Ways to Use Social Media to Build Stunning Business & Personal Brands.” read more…

PRWeek UK: Sony launches Twitter game for ‘Terminator Salvation’

Post by Kimberly Maul on Apr 22nd, 2009 –

Sony Pictures Releasing International recently launched a Twitter-based game promoting the upcoming summer blockbuster Terminator Salvation. read more…

OTR Podcast: Jeffrey Graham on rumor control, the wisdom of the crowd and fighting to keep the New York Times profitable

Posted by Eric Schwartzman on December 5th, 2008 – &

Jeffrey Graham leads the corporate research team at The New York Times, which includes advertising, online marketing, strategic research, web analytics, and database marketing.

Listen to the podcast here…

Highlights of this podcast:

  • the influence that word of mouth has on internet marketing and online advertising
  • the social media at The New York Times
  • the digital strategy of The New York Times under Arthur Sulzberger
  • advice to the public relations agencies moving forward



OTR Podcast: Russell Wright on the future of SEO services

Posted by Eric Schwartzman on September 5th, 2008 – &

Russell Wright co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimizing online content talks about the future of SEO services.

Wright is better known as “the keyword guy,”

Listen to the podcast here…

Some highlights of this podcast:

  • how to conduct SEO services with little to no budget
  • free tools to monitor web traffic for beginners
  • the most valuable information Google Analytics provides
  • possible vulnerabilities of Google and the engine Cuil
  • the social keywords versus business keywords
  • using keywords in URLs versus using Tinyurls
  • the profitability of online content