Tech PR in troubled times

Posted on January 14th, 2009 – www.hillandknowlton.com

Hill & Knowlton’s global technology practice leader Joshua Reynolds is interviewed for Fast Company by Robert Scoble on Tech PR in Troubled Times. watch here…

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OTR Podcast: Jason Falls on social media as the proverbial virtual water cooler

Posted by Eric Schwartzman on December 12th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Social media explorer blogger Jason Falls on social media as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign.

Listen to the podcast here…

Highlights of this podcast:

  • Falls on how he uses social media for his client Maker’s Mark
  • the biggest mistakes organizations make when launching social media initiatives
  • the key elements of a successful blog
  • where to blog
  • how social media is changing public relations
  • why PR should embrace social media
  • the impact of a slow economy on social media adoption

 

OTR Podcast: Jeffrey Graham on rumor control, the wisdom of the crowd and fighting to keep the New York Times profitable

Posted by Eric Schwartzman on December 5th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Jeffrey Graham leads the corporate research team at The New York Times, which includes advertising, online marketing, strategic research, web analytics, and database marketing.

Listen to the podcast here…

Highlights of this podcast:

  • the influence that word of mouth has on internet marketing and online advertising
  • the social media at The New York Times
  • the digital strategy of The New York Times under Arthur Sulzberger
  • advice to the public relations agencies moving forward

 

 

OTR Podcast: Jon Healey on how opinion journalism is adapting to the age of the blogosphere

Posted by Eric Schwartzman on November 28th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Los Angeles Times editorial reporter Jon Healey discusses how opinion journalism is adapting to the age of the blogosphere.

Listen to the podcast here…

Highlights of this podcast:

  • purpose and outcome of the Wikitorial experiment
  • the Los Angeles Times’ social media policy or lack there of
  • the blogosphere’s level of influence on the Los Angeles Times

 

OTR Podcast: Russell Wright on the future of SEO services

Posted by Eric Schwartzman on September 5th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Russell Wright co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimizing online content talks about the future of SEO services.

Wright is better known as “the keyword guy,”

Listen to the podcast here…

Some highlights of this podcast:

  • how to conduct SEO services with little to no budget
  • free tools to monitor web traffic for beginners
  • the most valuable information Google Analytics provides
  • possible vulnerabilities of Google and the engine Cuil
  • the social keywords versus business keywords
  • using keywords in URLs versus using Tinyurls
  • the profitability of online content

 

OTR Podcast: Josh Bernoff of Forrester Research discusses his book on social media

Posted by Eric Schwartzman on May 7th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Forrester Research VP & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff discusses his book.

Listen to the podcast here…

Highlights of this podcast:

  • how social technologies challenge institutional power
  • categories of social media participants
  • Bernoff’s biggest surprise from evaluating social media research data
  • how corporate culture affects a company’s adoption of social media
  • achieving social media objectives and effectively measuring awareness and ROI

 

OTR Podcast: Maureen Kasper, Cisco Systems, on social media trends & collapsing walls between internal/external communications

Posted by Eric Schwartzman on April 11th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Cisco Systems Senior Director of Corporate Communications Maureen Kasper discusses social media trends on the way organizations communicate and how the walls between internal and external communications are collapsing.

Listen to the podcast here…

Highlights of this podcast:

  • challenges to getting Cisco to adopt new media and social media tools
  • two big opportunities social media gives internal communicators
  • Cisco’s objectives when using social media
  • Cisco helping its employees blog responsibly