OTR Podcast: Jeffrey Graham on rumor control, the wisdom of the crowd and fighting to keep the New York Times profitable

Posted by Eric Schwartzman on December 5th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Jeffrey Graham leads the corporate research team at The New York Times, which includes advertising, online marketing, strategic research, web analytics, and database marketing.

Listen to the podcast here…

Highlights of this podcast:

  • the influence that word of mouth has on internet marketing and online advertising
  • the social media at The New York Times
  • the digital strategy of The New York Times under Arthur Sulzberger
  • advice to the public relations agencies moving forward

 

 

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