OTR Podcast: Russell Wright on the future of SEO services

Posted by Eric Schwartzman on September 5th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Russell Wright co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimizing online content talks about the future of SEO services.

Wright is better known as “the keyword guy,”

Listen to the podcast here…

Some highlights of this podcast:

  • how to conduct SEO services with little to no budget
  • free tools to monitor web traffic for beginners
  • the most valuable information Google Analytics provides
  • possible vulnerabilities of Google and the engine Cuil
  • the social keywords versus business keywords
  • using keywords in URLs versus using Tinyurls
  • the profitability of online content



OTR Podcast: Maureen Kasper, Cisco Systems, on social media trends & collapsing walls between internal/external communications

Posted by Eric Schwartzman on April 11th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Cisco Systems Senior Director of Corporate Communications Maureen Kasper discusses social media trends on the way organizations communicate and how the walls between internal and external communications are collapsing.

Listen to the podcast here…

Highlights of this podcast:

  • challenges to getting Cisco to adopt new media and social media tools
  • two big opportunities social media gives internal communicators
  • Cisco’s objectives when using social media
  • Cisco helping its employees blog responsibly



OTR Podcast: Chris Wilson on dirty little secret of social news sites

Posted by Eric Schwartzman on March 7th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Slate.com reporter Chris Wilson reveals the dirty little secret about the mythical wisdom of the crowd behind these social news sites.

Listen to the podcast here…

Highlights of this podcast:

  • secret about user-generated content websites
  • pros and cons of social media websites
  • the public’s perception of Wikipedia and Digg
  • social news editing models Wilson thinks work best
  • the fate of print news publishing

OTR Podcast: Duncan Wardle of Disney, impact of social media on marketing

Posted by Eric Schwartzman on February 17st, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Duncan Wardle of Disney discusses the impact social media has had on marketing Disneyland Resorts in the digital era.

Listen to the podcast here…

Highlights of this podcast:
  • the promotional benefits of podcasting
  • appealing to younger generations impervious to traditional media
  • advice for PR professionals moving into the digital era


OTR Podcast: SEO Guru Lee Odden discusses value of search engine optimization marketing

Posted by Eric Schwartzman on February 1st, 2008 – www.ontherecordpodcast.com    & www.spinfluencer.blogspot.com

CEO of TopRank Online Marketing Lee Odden discusses value of search engine optimization marketing.

Listen to the podcast here…

Highlights of this podcast:

  • the benefits of SEO
  • the role of SEO in a media relations
  • keyword placement in press releases
  • developing separate press releases SEO and media relations
  • recommending SEO to clients more interested in traditional PR
  • developing an SEO marketing strategy to increase client visibility