OTR Podcast: Jason Falls on social media as the proverbial virtual water cooler

Posted by Eric Schwartzman on December 12th, 2008 – www.ontherecordpodcast.com & www.spinfluencer.blogspot.com

Social media explorer blogger Jason Falls on social media as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign.

Listen to the podcast here…

Highlights of this podcast:

  • Falls on how he uses social media for his client Maker’s Mark
  • the biggest mistakes organizations make when launching social media initiatives
  • the key elements of a successful blog
  • where to blog
  • how social media is changing public relations
  • why PR should embrace social media
  • the impact of a slow economy on social media adoption