PRWeek UK: CIPR launches online toolkit to help PROs survive the recession

Post by Gemma O’Reilly on May 6th, 2009 – www.prweek.com/uk

The CIPR has launched an online resource centre aimed at helping members to cope with the recession.

case studies that show how PR contributes to organisational success, and skills guides and top tips on critical issues such as crisis management and how to measure digital PR. read more…

Digital PR in a Recession is About Building Relationships

Posted by Lee Odden on March 6th, 2009 – www.mediarelationsblog.com

While marketing budgets are being cut or shifted, many companies are holding on to public relations. Digital public relations savvy agencies are making both traditional media relations, digital media relations and optimized news content work together as part of a Push Pull PR strategy. read more…