TechJaws: Free SEO Tools and Web Analytics

Posted by Frank J on April 26, 2009 –

A selection of free SEO Tool and Web Analytics are available on the following article. read more…


Mashable: HOW TO – Track Social Media Analytics

Posted by Ben Parr on April 19th, 2009 –

Social media analytics is young, and not many people know where to start. This guide is designed for that purpose: to help you get started with some of the best tools and habits so that you can effectively gather and analyze social media analytics. read more…

OTR Podcast: Josh Bernoff of Forrester Research discusses his book on social media

Posted by Eric Schwartzman on May 7th, 2008 – &

Forrester Research VP & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff discusses his book.

Listen to the podcast here…

Highlights of this podcast:

  • how social technologies challenge institutional power
  • categories of social media participants
  • Bernoff’s biggest surprise from evaluating social media research data
  • how corporate culture affects a company’s adoption of social media
  • achieving social media objectives and effectively measuring awareness and ROI