Steve Rubel: The End of the Destination Web Era

Posted by Steve Rubel on May 3rd, 2009 – www.micropersuasion.com

For the last 15 years marketers have lived like kings online. They built ornate palaces in homage to themselves in the form of web sites and micro sites. Consumers flocked to their sites, reveled in all they had to say, and were motivated enough as a result to buy their stuff. But as Steve Rubel points out, that Destination Web Era is coming to an end. Read more to find out why…

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BusinessWeek: Social Networking 101 For Businesses

Posted by Colleen DeBaise on May 1st, 2009 – www.businessweek.com

Everyone from big multinational corporations to media players to small companies, are trying to figure out what to do with Twitter, Facebook, LinkedIn, YouTube, Flickr and anything else that a fruity cocktail will soon be named after. Read more…

Mashable: Starbucks Takes its Social Media Marketing Offline

Posted by Adam Ostrow on May 19, 2009 – www.mashable.com

Starbucks is putting up new advertising posters in six major cities. To further spread its message, it is trying to harness the power of online social networking sites by challenging people to hunt for the posters on Tuesday and be the first to post a photo of one using Twitter. Read more…

ComputerWorld: Marketing experts don’t ‘get’ Twitter, Facebook, etc

Posted by Lexton Snol on May 15, 2009 – www.idg.no/computerworld/

Two-thirds of marketing experts have admitted that they don’t understand social media sites such as Twitter and Facebook despite agreeing that it is here to stay. Read more…

Mashable: 5 Terrific Twitter Research Tools

Posted by Ben Parr on May 3rd, 2009 – www.mashable.com

There are several tools out there that can help analyze Twitter data, understand user behavior, and graph it for analysis and presenting to others. read more…

Convince and Convert: 7 Ways to Use Social Media to Build Stunning Brands

    I wanted to capture and convey the many uses for social media for both businesses and personal growth. Thus, the presentation, “7 Ways to Use Social Media to Build Stunning Business & Personal Brands.” read more…

PRWeek UK: Orange unveils new online press office

Posted by Matt Cartmell on April 27, 2009 – www.prweek.com/uk

Orange has launched a new online press office to emphasise the importance of video, audio and imagery. read more…