BusinessWeek: Social Networking 101 For Businesses

Posted by Colleen DeBaise on May 1st, 2009 – www.businessweek.com

Everyone from big multinational corporations to media players to small companies, are trying to figure out what to do with Twitter, Facebook, LinkedIn, YouTube, Flickr and anything else that a fruity cocktail will soon be named after. Read more…

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Mashable: Starbucks Takes its Social Media Marketing Offline

Posted by Adam Ostrow on May 19, 2009 – www.mashable.com

Starbucks is putting up new advertising posters in six major cities. To further spread its message, it is trying to harness the power of online social networking sites by challenging people to hunt for the posters on Tuesday and be the first to post a photo of one using Twitter. Read more…

ComputerWorld: Marketing experts don’t ‘get’ Twitter, Facebook, etc

Posted by Lexton Snol on May 15, 2009 – www.idg.no/computerworld/

Two-thirds of marketing experts have admitted that they don’t understand social media sites such as Twitter and Facebook despite agreeing that it is here to stay. Read more…

Mashable: 5 Terrific Twitter Research Tools

Posted by Ben Parr on May 3rd, 2009 – www.mashable.com

There are several tools out there that can help analyze Twitter data, understand user behavior, and graph it for analysis and presenting to others. read more…

PRWeek UK: Sony launches Twitter game for ‘Terminator Salvation’

Post by Kimberly Maul on Apr 22nd, 2009 – www.prweek.com/uk

Sony Pictures Releasing International recently launched a Twitter-based game promoting the upcoming summer blockbuster Terminator Salvation. read more…

BusinessWeek: Twitter’s Growing Ecosystem, Twitter sites and apps

Posted by Douglas MacMillan on April 2009 – www.businessweek.com 

From Twitter browsers to ad networks and multimedia tools, third-party programmers have dreamed up dozens of original ways to experience Twitter—and to make money from it. This Business Weel slide show tunnels through the many layers of the new Twitter ecosystem. read more…

PRWeek UK: Podcast on the use of Twitter in PR

Posted on March 2nd, 2009 – www.prweek.com

A discussion about the impact of Twitter on public relations, with Edelman’s Marshall Manson, Shiny Red’s Helen Nowicka and Weber Shandwick’s Simon Collister. watch here…. (wmv)