BusinessWeek: Social Networking 101 For Businesses

Posted by Colleen DeBaise on May 1st, 2009 – www.businessweek.com

Everyone from big multinational corporations to media players to small companies, are trying to figure out what to do with Twitter, Facebook, LinkedIn, YouTube, Flickr and anything else that a fruity cocktail will soon be named after. Read more…

Mashable: Starbucks Takes its Social Media Marketing Offline

Posted by Adam Ostrow on May 19, 2009 – www.mashable.com

Starbucks is putting up new advertising posters in six major cities. To further spread its message, it is trying to harness the power of online social networking sites by challenging people to hunt for the posters on Tuesday and be the first to post a photo of one using Twitter. Read more…

Digital Impact Conference

Posted on www.prsa.org

Co-represented by PRSA, Cision, LexisNexis and PR Newswire

April 30 – May 1 in New York City

Learn from digital thought leaders how to:

• Build a business case in the boardroom for public relations-led online communications and ensure ROI for your company from online initiatives.
• Assess your risk and successfully navigate the often rocky rapids of Web-based communications channels for public relations purposes.
• Ensure your future in the realm of digital communications.

For more information read more…