PRWeek UK: Podcast on the use of Twitter in PR

Posted on March 2nd, 2009 –

A discussion about the impact of Twitter on public relations, with Edelman’s Marshall Manson, Shiny Red’s Helen Nowicka and Weber Shandwick’s Simon Collister. watch here…. (wmv)


PRWeek UK: Podcast – Effects of Digital magazines on PR

Posted on February 20th, 2009 –

Hotwire’s Drew Benvie on how digital magazines will affect PR. watch here…

PRWeek UK: Podcast – Digital Britain report

Posted on February 6th, 2009 –

Brands2Life’s Giles Fraser discusses the Digital Britain report. watch here…

PRWeek UK: Podcast – Obama’s comms strategy

Posted on January 23th, 2009 –

Blue Rubicon’s head of digital Rob Blackie analyses Obama’s comms strategy. watch here…

Tech PR in troubled times

Posted on January 14th, 2009 –

Hill & Knowlton’s global technology practice leader Joshua Reynolds is interviewed for Fast Company by Robert Scoble on Tech PR in Troubled Times. watch here…

OTR Podcast: Jason Falls on social media as the proverbial virtual water cooler

Posted by Eric Schwartzman on December 12th, 2008 – &

Social media explorer blogger Jason Falls on social media as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign.

Listen to the podcast here…

Highlights of this podcast:

  • Falls on how he uses social media for his client Maker’s Mark
  • the biggest mistakes organizations make when launching social media initiatives
  • the key elements of a successful blog
  • where to blog
  • how social media is changing public relations
  • why PR should embrace social media
  • the impact of a slow economy on social media adoption


OTR Podcast: Jeffrey Graham on rumor control, the wisdom of the crowd and fighting to keep the New York Times profitable

Posted by Eric Schwartzman on December 5th, 2008 – &

Jeffrey Graham leads the corporate research team at The New York Times, which includes advertising, online marketing, strategic research, web analytics, and database marketing.

Listen to the podcast here…

Highlights of this podcast:

  • the influence that word of mouth has on internet marketing and online advertising
  • the social media at The New York Times
  • the digital strategy of The New York Times under Arthur Sulzberger
  • advice to the public relations agencies moving forward